Negotiating a discount price is not easy. This kind of negotiation makes us nervous and is often met with disapproval from sellers. The urge to buy at the best price
is irresistible. Therefore, it is easier for us to save the extra ten dollars and refuse to buy when it does not fit into the budget than to ask for a discount.
Pricebye will reveal the secret about five rules of how to get goods and services with the best price
. These rules will help you bargain more efficiently: do not offend anyone, be less nervous and save more.
Rule 1: Ask for a discount
Sometimes, in order to lower the price, you just need to ask for it. If it is easy for the seller to give a discount, he will willingly meet halfway. You have no idea how many opportunities sellers have to influence the price.
Entrepreneurs typically use promotions and discounts to stimulate sales and make sure every new customer comes back again. Sellers have the opportunity to make an offer with a low price, so be sure: discounts are everywhere, you just need to be able to find them and feel free to ask about them.
Don’t take trading too seriously. Want to be given a discount? Just ask for it.
Open questions. It is better to ask for a discount with a question. But not simple, but open. When you ask open-ended questions, you are encouraging the seller to find an excuse to lower the price.
Do you have discounts?
Can it be cheaper?
What discounts do you have?
How can you buy cheaper?
Rule 2: Talk to a Manager
Sometimes the seller cannot give a discount because they are not empowered. He will have to call the main office or call the manager. Bargain with those who make the decision: it is easier for a manager to give a discount than for a secretary.
For example, you order something from an online store. A call center employee is talking to you on the phone. More often than not, he really cannot affect the price. If the seller’s hands are tied, try to get around him.
It is important to remember that it is unprofitable for the seller to interfere with the boss. Violating job duties and giving a discount is a risk of losing job. Therefore, the seller will defend himself and try to keep you out of the office.
The secret is that the salesperson shouldn’t regret the decision to disturb the boss. It is necessary not to step over, but to take it as an ally. Think about how to help him:
- Listen, I understand that you are uncomfortable. This is what I thought, if you help me to talk to him, I will be glad to leave a good review about your work. What do you think?
Try to be useful for the seller or marketplace. If this is not possible, prove that your case is exceptional. The main thing is that there is a good reason to help you.
Rule 3: Give the right to answer you "NO"
Many people get offended when they ask for a discount. But this is not because they are strange, but because we are asking the wrong question.
The seller of goods or services is the same person as you. He can be afraid, nervous, confused, take a defensive position. When you force a person to defend himself, he is unlikely to want to help and give discounts.
To benefit from a trade, you need to think about the seller. Help him relax and enjoy the conversation. Just remember to remind him to offer you the best price. Perhaps, you will enjoy the negotiations, then the discount will no longer be decisive for you.
The easiest way to win over a salesperson is to give them the right to refuse. “I understand that it is not profitable for you to give me a discount. If you can regret your decision, just do not give it. I will understand everything. But it will help me a lot if you reduce the price.”
The paradox is that the easier it is for the seller to refuse you, the easier it is for him to agree to a discount so as not to waste time. When you give a choice, you say: "You are safe, you make your own decision." If you don’t need to defend, then why not take a step towards?
Help the seller refuse, then it will be easier for him to accept
Defend your interests, but don’t make the person nervous. To take care of him, help him refuse you. He will stop defending himself, will enter your position and figure out how to help.
Rule 4: Get ready to leave
It is harmful to feel shortage in trade in any negotiation. If the seller sees that you really need something from him, it is easier for him to stand his ground. It is psychologically more comfortable to defend a high price if you understand that the buyer is interested in the deal.
Try not to feel the need, not to demonstrate it as a last resort. We often unknowingly make this mistake even before we start bargaining. For example, if for some reason we praise a product before buying.
If we are faced with an experienced seller, he will not only sell us the product at full price, but also sell a bunch of unnecessary things.
Do not show the need, otherwise the seller will definitely take advantage
Need forces us to demonstrate our motives. For example, explain why a product is needed. But the seller doesn’t need to know this. The less you show your attitude towards the product, the better. Better show your attitude towards the price. The options are:
- Forgive me, it is completely unprofitable for me to buy for this price.
- My wife will kill me if I buy it at this price.
- I’m not sure. I like everything, but too expensive for me. No offense, but you’ll have to look at other options.
There is no conviction: you are simply stating a fact. The seller will decide whether to help you or not.
Show that there is no need. The best way is to take time out. If you turn around and walk away, the salesperson thinks it’s forever. But any action can be "undone": return to the store or call back. Next time, the seller may agree to reduce the price. Sometimes the best argument is to say “it’s not profitable for me” and leave. It’s hard to argue with that.
Rule 5: Track Relationships
It’s easier to bargain with a stranger. If I never see him again, why not try? There are almost no risks, but when you bargain with a friend, it is more important to keep the relationship. Because of this, we often go along with any given price, so as not to jeopardize the relationship.
For many sellers, talking about price is an unpleasant one. You need to strain and be nervous. People interpret asking for a discount as pressure and become defensive.
When the stakes are high, the situation may not be in your favor. For example, you want to rent an apartment and negotiate the rental price with the owner. The relationship with the landlord can be delayed. You can’t risk them.
Imagine that you asked for a discount, and he agreed to the move, almost by accident. The relationship will suffer: he will harbor anger and win back in something else.
You cannot allow a person to agree to a discount and then regret it
If you demonstrate that it is critical for you to stay in the relationship, asking for a discount is unlikely to lead to open conflict. Rather, on the contrary: the person will see that it is possible to deal with you. There is a chance that he will give a discount precisely because he is kind to you.
Always put yourself in the shoes of the person you are bargaining with. The seller is not a rival, but simply a person who has a product. Don’t make him feel uncomfortable.
Trading is not a competition in strength, it is a competition in caring.
5 ways to get offers with the best price.
1. To get a discount, just ask for it.
2. Do not bargain with those who do not make a decision.
3. Help the person refuse, and it will be easier for him to agree.
4. Do not show the need, otherwise it will be taken advantage of.
5. Take care of your relationship so as not to make enemies.